Where I think out loud.
The Sustainable Practice is my newsletter about going independent and staying that way: positioning, pricing, pipeline, and the rest of the work around the work.
The essays are where the thinking happens in the open. They wonder, test, and occasionally conclude. This site is built from the conclusions. If you want the reasoning behind anything I claim here, the newsletter is where it lives.
And if you’re still deciding whether to go independent at all, start there rather than here. The essays are written for the longer arc, and plenty of readers never become clients. That’s the design.
Narrowing feels like closing doors. This is the mechanism for doing it anyway: inventory your expertise, form hypotheses, test them cheaply.
The Role of Luck in Landing New Business
Landing work looks like luck from the outside. Inside, it's a portfolio: steady touches, occasional long swings, and a cadence that expands your surface area for the lucky break.
“What should I charge?” is the wrong question. The right one is what the work is worth to this client, and the discovery process that answers it.
What Five People Told Me About Going Independent
The research behind this practice: five senior operators on what the transition actually demanded of them, in their own words.
Read the rest, or subscribe.
New essays land in The Sustainable Practice first. If the longer arc is where you are right now, the newsletter is the right place to be.
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